AI Insights · Timothy · April 2021
Q1 2021 Performance of Top iOS Food & Diet Tracking Apps in Australia
An overview of the first quarter trends for the top five iOS food and diet tracking apps in Australia, showcasing user engagement and download metrics. Insights provided by Sensor Tower.
In the first quarter of 2021, the food and diet tracking app category saw various trends in downloads, revenues, and weekly active users in Australia. Data from Sensor Tower provides a detailed look at how these apps performed on the iOS platform.
MyFitnessPal: Calorie Counter observed a fluctuating revenue trend, starting at approximately $57K in the last week of December and peaking at around $93K in early March. Downloads began at roughly 9K and saw a dip to about 6K by the end of March. Weekly active users initially increased from approximately 273K to 327K in the first week of January, followed by a gradual decrease to about 292K by the quarter's end.
Lose It! – Calorie Counter experienced a revenue increase from around $5K to nearly $9K in the second week of January, then a decrease to about $4K by the end of March. Downloads saw a decrease from nearly 4K to approximately 2K in the same period, while weekly active users decreased slightly from 28K to 21K.
Another app in this category, Lifesum Food Tracker & Fasting, saw its revenue drop from roughly $10K to around $3K by the end of March. Downloads started at approximately 5K and ended at about 800 in the last week of March. Weekly active users showed a downward trend, from 19K to just over 9K.
Fastic: Fasting & Food Tracker showed a revenue trend that peaked at about $10K in the first week of January and then decreased to around $5K by the end of March. Downloads dipped from 4K to below 1K, with weekly active users starting at around 11K and ending at just over 7K.
Lastly, Easy Diet Diary, an app with no reported revenue, had its downloads start at approximately 2K and decrease to just over 1K by the end of March. Weekly active users were around 10K at the beginning of January, with a slight decrease to 9K by the quarter's end.
For more in-depth insights and detailed data analytics, Sensor Tower's platform is the go-to source for understanding app performance and user engagement trends.
